The weird ad campaign that had us all smelling the same in the 1990s
My So-Called Gen X Life
•April 3rd, 2025
DESCRIPTION
Gen X became the target of advertisers in the 1990s...especially Calvin Klein and CKOne.
Sources:
https://www.dazeddigital.com/beauty/article/43918/1/ck-one-turns-25-calvin-klein-fragrance
https://www.thecut.com/2017/02/ck-one-was-the-first-democratizing-scent-calvin-klein.html
https://www.highsnobiety.com/p/calvin-klein-history/
https://www.nytimes.com/2019/05/14/style/ck-one-fragrance-cologne.html
https://www.coty.com/news/calvin-klein-unveils-latest-ck-one-global-campaign
https://www.csmonitor.com/1999/0222/p1s3.html
https://www.complex.com/style/a/karizza-sanchez/controversial-calvin-klein-ads
https://airmail.news/look/issues/2023-5-5/all-for-one
https://www.perfumedirect.com/blogs/news/the-history-of-calvin-klein#:~:text=TAKING%20THE%20FRAGRANCE%20INDUSTRY%20BY%20STORM&text=Their%20following%20perfume%2C%20Eternity%2C%20was,enormous%20budget%20of%20%2418%20million.\
https://www.esquire.com/style/news/g2841/nsfw-history-calvin-klein-advertising/
https://www.tate.org.uk/art/artworks/avedon-andy-warhol-and-members-of-the-factory-30-october-1969-p13101
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